EnergizAIR - Background
EnergizAIR is needed to add a cultural dimension to a subject that has been mainly addressed as a technical and environmental issue. Energy is part of every citizen’s life. Energy management and consumption are linked to our cultural background, our values, our ideas about all sorts of issues. Using the weather forecast as a dissemination tool for sustainable energy will make the difference in terms of approach, media and results.
EnergizAIR will address a major need by filling the gap between two issues that are generally separately considered by people but are still deeply interlocked: energy consumption and renewable energy production. This will be done by communicating about energy needs covering by renewable energy. The less energy you need, the bigger covering you get with renewable energy!By bringing renewable energy into the living-rooms across Europe, EnergizAIR will add a qualitative, informative and positive take on renewable energy in the European citizens’ daily life. This will help to build understanding and confidence in the renewable energy market, actively supporting the acceptance of the three 20% targets.